Article resulting from a research project financed by

Corporación Universitaria Minuto de Dios- UNIMINUTO

Marcelo Javier Ríos Mariño

Master in Business Administration, Assistant Professor,

School of Administrative and Economic Sciences,

Universidad Tecnológica Indoamérica,

Master in Quality and Productivity Management, Assistant

Sciences, Universidad Tecnológica Indoamérica,

time, have generated in people a greater concern when caring for their skin, in the specific

case of women who use makeup, they have seen the need to use a product that cleanses your

face completely and also provides care, that is why this business project proposes the creation

of a product that cleans, removes make-up and cares for the skin at the same time, using as

the base ingredient the gherkin as it offers hydration, vitamins and is very useful in the

treatment of skin aging. The market study is carried out in the San Rafael parish, which

belongs to the Rumiñahui canton, with possible clients who wear makeup occasionally or use

it daily, in ages ranging between 18 and 55 years old, the survey carried out shows results of

high acceptance of the cleansing milk. With the present work, a new business alternative is

presented by offering a skin care product based on natural ingredients, demonstrating that

de los años, han generado en las personas una preocupación mayor al momento de cuidar su

piel, en el caso específico de las mujeres que ocupan maquillaje, han visto la necesidad de

ocupar un producto que limpie su rostro completamente y también que les proporcione

cuidado, es por esto que, este proyecto de negocio, propone la creación de un producto que

limpia, desmaquilla y cuida la piel a la vez, empleando como ingrediente base el pepinillo ya

que ofrece hidratación, vitaminas y es muy útil en el tratamiento contra el envejecimiento de

la piel. Se realiza el estudio de mercado en la parroquia San Rafael, que pertenece al cantón

Rumiñahui, con posibles clientes que usan maquillaje ocasionalmente o lo usan a diario, en

edades que oscilan entre los 18 y 55 años, la encuesta realizada muestra resultados de alta

aceptación de la Leche desmaquillante. Con el presente trabajo se presenta una nueva

the 21st century, products with a variety of packaging and textures appeared, such as make-

up remover wipes and biphasic lotions composed of water and oil.

There are different types of make-up removers:

The properties of cucumber are due to its balanced supply of nutrients (it provides folic acid,

magnesium, potassium, vitamin C and B5 in good quantities), which contrasts with its low

It contributes vitamins of the group B. A medium piece of cucumber provides the body with

18% of the necessary folic acid and 10% of the vitamin B5 it needs.

elements such as silicon (basic for the formation of collagen in the skin and soft tissues of the

body), molybdenum, copper and manganese (essential for the formation of certain

antioxidants), with a contribution that covers 5% of daily needs with 250 grams. (BodyMind,

This research seeks to determine the feasibility of starting a business for the production of

makeup remover milk, formulated with a base of gherkin and other ingredients that

contribute to skin care, serve as a natural cosmetic cleansing product and do not have a high

properties.

MATERIALS AND METHODS

The present research work has a quantitative approach that according to Hernández Sampieri,

Fernandez and Baptista (2014) is based on statistical analysis and numerical measurement

through data collection for the explanation of phenomena. The research design is descriptive

since it seeks to describe the influence of variables related to the phenomenon in the

population during a given period, in this case, to measure the acceptance of a new product in

the market. The technique used for data collection is the survey through a questionnaire with

closed questions applied to the sample of the population.

the sample was calculated to apply the market research. The results were used to calculate

where there are 9,952 inhabitants, of which 5,075 are women. See Table 1

D = n * p * q (where D is the demand, n is the population, p is the price and q is the purchase

frequency)

In Table 5, we proceed to multiply the number of women who would accept the new product,

by the average price of $12.50 with 47.15% and the periodicity of consumption in one year,

obtaining a demand of $753,000.00.

Demand projection

To project demand over the next 5 years, the population growth rate of 1.95% is used as a

A comparison between supply and demand projections shows that there is unsatisfied

demand from 2020 to 2024, as shown in Table 8.

After having conducted the survey, it was determined that most women use makeup daily,

which is beneficial considering that this use derives from the use of a makeup remover

product; similarly, less frequent users would use the product, although in less quantity.

According to question 2, 46% use a makeup remover product, which indicates that makeup

high acceptance of natural products, which in turn is complemented by the result of question

10 when 65% of the respondents prefer gherkin as a natural ingredient for use on the skin.

With 52.30% not satisfied with the current products on the market according to question 11,

the dissatisfaction of potential buyers can be covered and the expectations of the other

group, which is satisfied, can be exceeded, so that they prefer the new make-up remover milk.

potential market that needs to be covered.

The present research was directed to a population of San Rafel in the Rumiñahui canton of

5,075 women, applying the survey to 369 sample elements, and it was determined that

study in order to determine the necessary resources for its execution, as well as the

calculation of costs, expenses and income in order to demonstrate its viability through the

financial evaluation.

The possibility remains open for future research to look for the application and use of

different natural products found in nature that can be used for the health of human beings.

REFERENCES

A. The Telegraph. (January 29, 2019). Ecuadorian cosmetics industry grows by 18% annuall-

. p. 18.

BodyMind. (2020). Properties of cucumber. BodyMind, 2-3.